In Order to Have a Successful Organisation, the Most Important Thing Essay

In Order to Have a Successful Organisation, the Most Important Thing for Management Is to Get Culture Right - Essay Example Organizational Culture has emerged to be one of the most crucial factors that strongly influence the performance of an organization. In recent years, organizational culture has gained considerable attention from managers because of that it is extremely significant in relation to meeting the industry needs for greater effectiveness and the material and social needs of employees in order to create a constructive work-environment and foster high performance working. Organizations put efforts to develop ‘right kind of culture’, culture with quality’ or a culture of customer service’ and managers most often try to inculcate certain values in their organizations. There are widespread assumptions as better or worse cultures and stronger or weaker cultures and more importantly the ‘right’ kind of culture influence the effectiveness and success factors of the organization (Schein, 2004, p. 7). Organizational culture is the system of shared actions, values and beliefs that are developed and established within an organization and this influence its members to guide and shape their behavior (Schermerhorn, Hunt and Osborn, 2005, p. 436). As McShane and Von Glinow (2004, p. 476) noted, organizational culture refers to a basic pattern of shared values, assumptions and beliefs that are considered to be the right way of thinking and acting on problems and opportunities facing the organization. According to them, organizational culture is the DNA of an organization because it is not only invisible to the naked eye but also a very powerful template or tool that can shape what happens within an organization.... No individuals have same behavior and personality and likewise, organizations also have very different and unique culture, and therefore, organizational culture can also be termed as organization’s personality. People in any organization are considered to be the most valuable, powerful and high-valued assets and therefore utilizing these resources more effectively and strategically seems to be the underlying principle of organizational behaviour. People in an organization may belong to different cultures, social setting and life-style, but when the organization is able to create, design and establish a culture of its own by aligning and integrating the shared values among the people, the organization will also be able to be successful in achieving the goals. Do organizations require forming and structuring a specific culture and getting it right? If managers target better organizational performance, if they look at increased productivity of employees and thus to earn higher pr ofitability, if they would like to achieve high performance working and they like to maintain sustainable competitive advantages, the answer to the above question is certainly ‘yes’. Especially in today’s competitive business environment, complex marketing contexts, complicated technological advancements and in times of globalized economies, managers need to identify the organizational culture, design and structure its features, understand its significances in terms of business opportunities and evaluate its benefits to the business as well. Smircich (1983, p. 344) described that organizations are social instruments that produce goods and services and thus they produce cultural artifacts like rituals, legends and

Entrepreneurial Marketing Essay Example | Topics and Well Written Essays - 2000 words

Entrepreneurial Marketing - Essay Example ?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4d Viral marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4e Recommendation and conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Abstract The paper gives an alternative conceptualization of entrepreneurial marketing. It gives a review on the issue of entrepreneurial marketing as one of the tools which many business ventures have applied today in the production of goods and services hence can strategize the mselves well in the global market. There are so many forms/approaches on entrepreneurial marketing but my interest is on the entrepreneurial approaches to promotion in both advertising as well as selling their products to the customers. This marketing approach has widely been applied by many business ventures both small and large and these businesses have been successful. In my research, have taken a review of the three articles on promotion which include; the guerrilla marketing, buzz marketing and viral marketing as a marketing strategy by entrepreneurs. Introduction According to American Marketing Association (2007, pp 243), entrepreneurial marketing can be defined as business function of marketing its products and services and this is achieved by taking in to account the following aspects: innovativeness, proactiveness, risk taking and the pursuit of opportunities without putting in to consideration the resources currently controlled. Our definition suits both the small and the large scale business ventures who would wish to compete effectively in the large market. Once goods and services have been produced, customers have to be informed about the new product in the market. This is only achieved by coming up with a marketing strategy to put your product in the market. Entrepreneurial marketing describe the marketing activities for both small and large scale business ventures. Given the large share of the economic activities, entrepreneurs have developed a fresh field of research on the marketing strategies which ongoing as well as the new ventures can adopt given the competition in the global market today. EM describes the marketing activities which these firms develop irrespective of their sizes and age (Brotherson 2008 pp142). Our research on entrepreneurial marketing explore that it can be implemented and for any firm to perform well, then it has to put in to consideration the various marketing strategies which differentiate the firm from the others. Ma ny firms today produce similar products and services and the only way entrepreneurs can be able to compete well in the global market is by coming up with marketing strategies and work towards achieving those strategies. Competition in the global market today is stiff hence entrepreneurs need to strategize themselves so that they can compete effectively given the limited resources they have (Chrisnail 2005). According to Aldrich (2007 pp124), it is obvious that most new ventures are not ready to be risk takers, not innovative but more rather imitative. They are not ready to incur any losses but what they do is that, they try to imitate the products ready in the market. A good example to explain this is Sony Company which produces most of the

The Capital Budget Research Paper Example | Topics and Well Written Essays - 1000 words

The Capital Budget - Research Paper Example Furthermore, better compensation increases the employee morale, generally, given that the increase is awarded in an equitable manner. In other words, employee morale is boosted if the increase in compensation is awarded in respect to the level of productivity of individual employees rather than granting a blanket increment Figure 1: Projected increase in Revenue to to increase in compensation Trend Analysis As shown in figure 2, annual expenditure has been greater than revenues for the past several years until 2002 when an opposite trend was observed. Generally, the expenditure has been declining since 2008. This rate of decline has been most drastic from 2011, but the management seems to be effectively controlling the operating expenses because the gap between revenues and expenditure seems to be closing up. It is very important for the management to ensure that as the cost declines, good measures should be put to ensure that the contribution margin does not decline as well (City of Cincinnati Ohio, 2012). 2008 2009 2010 2011 2012 Expenditure 365,000,000 356,000,000 356,000,000 354,000,000 334,000,000 Revenue 357,500,000 338,500,000 337,000,000 337,000,000 337,000,000 Table 1: Expenditure trend Figure 2: Expenditure Trend Expenditure Forecast The health expenditure, which finances the services by the city’s health clinics to those patients that are qualifying has been declining since 2010 and it is expected to maintain a slight decline to 2017. This cost should be approached because, although it consumes a substantial proportion of the council’s budget, health services are very fundamental and furthermore the decline shows that the council has been undertaking a cost cutting measure (City of Cincinnati Ohio, 2012). 2010 2011 2012 2013 2014 2015 2016 2017 Health 23,574,570 19,450,210 20,128,510 19,256,458 19,126,895 19,100,568 18,458,000 18,456,123 Fire 92,832,430 98,662,160 94,358,450 93,125,145 92,125,256 92,125,365 91,125,458 90,125,456 Public servivce 22,291,010 20,015,980 19,963,240 19,256,125 18,125,456 18,125,100 17,124,896 17,100,125 police 139,110,860 146,175,220 132,888,620 135,568,456 125,456,256 120,124,562 119,136,100 118,256,362 Figure 2: Four of the highest expenditure (5 years forecast) The fire expenditure seems to be consuming a very big proportion of the council’s budget, however, this expenditure has reduced since 2010 and the forecast exhibits the same trend of reduction. Therefore, this budget will be approved. Public services have a trend very similar with health and the cost cutting measures are evident, therefore, it is likely to be approved. Finally, the police takes the highest share of the council’s budget. Given that security is very essential as it determines the success of all other activities, the high budget is justifiable. It is also evident that this figure has been on the decline since 2012 and there it is likely to be approved (Weiss & Mark, 1989). Capital Budget There are t wo methods of predicting the cost of needed repairs including qualitative and quantitative methods. The qualitative forecasting methods make use of judgements to predict cost. This method is most suitable when used in situations where the historical data is not available. Furthermore, availability of historical data is sometimes considered irrelevant because of significant changes that take place in the environmental conditions afflicting the pertinent time. For instance, it

Contribution of High Performance Working towards Greater Skills Essay

Contribution of High Performance Working towards Greater Skills Utilisation in UK Organisations - Essay Example The organisations are not able to fully utilised the potential and skills of the employees. Also, most of the employees are working in the position which are not compatible with their skills. All these factors have negative impact not only employees but also on organisation and in turn on whole economy. In this report an attempt has been made to analyse the extent to which high performance working in organisations can contribute towards greater skills utilisations with reference to the organisations in United Kingdom. The topic under discussion requires an organisation to develop a stimulating environment that harnesses its employee’s true working potential. By creating an environment that empowers an employee to use his skills to their maximum capacity would not only benefit the organisation (in terms of growth) but also the economy as a whole. When developing a workforce with variety of skill sets, it is of utmost importance to look at the broader picture (Dessler and Varkke y, 2009). In this broader picture the participants of the work force and the participating organisations are not the central figures. It is the economy of the country that is the central figure. Whenever, there is a demand for highly skilled workforce in the economy there arises a need to provide constant replenishment of workforce with new package of skills. When this happens the economy starts to move towards growth and prosperity. Therefore, in order to help the economy to grow and more importantly for its own growth an organisation should make endeavour that allows it to utilise its employees’ true working potential. An organisation can achieve this objective by crafting a High- Performance Work System. High-Performance Work System: A High- Performance Work System is an integrated set of human resource management policies and practices that together produces superior employee performance. Although there are no definite parameters or features of this kind of systems, but e xperts do believe that this kind of a system should comprise of the certain practices like: Employees Security, which entails job security and safety from workplace hazards and unjust employer treatment, selective hiring which involves the process of hiring individuals who fit with the work description, personality traits and organisational mission, extensive training which entails administering job specific training along with skill enhancing drills, self managed teams and decentralized decision making which in turn supports the delegation of work and authority, reduced status difference between managers and workers, information sharing i.e. Passing on the information that will help the person performing the task, contingent rewards (pay for performance) this enables the organisation to link reward with a performance goal, inspirational motivation through transformational leaders i.e. mentoring and supervision, measurement of management practices i.e. develop a departmental level S corecard to assess performance, and emphasis on high-quality work (Wood and Wall, 2007). With the help of high performance work system an organisation can achieve is several benefits and advantages. The organisation will be able to get more qualified applicants per position, there will be more employees selected based on validated selection tests, there will be more hours of training for new employees, employees will receive regular

PORTFOLIO Essay Example | Topics and Well Written Essays - 1000 words

PORTFOLIO - Essay Example unds that I have made in my journey through this class this semester and explain the methods I used to come up with thought inducing topics but also to be able to express papers through methods in which the assignment was clear but still had a point. When I would first try to determine the topics for which I would write about, I would consider my own personal experiences and the things around me that influence my thinking. The best way to determine a topic for me was to take a subject of interest and conduct research in order to elaborate more on it. When I did some thinking, writing and research my ideas would change and I thought of ways to narrow down a topic and the way in which to portray what I was trying to say. There were several times when I had to determine whether or not the topic that I was most interested in was one that I really wanted to write about or if I could find enough research about it. To decide, I would use library services and also the Internet to find topics that had supporting research. I still wanted to maintain my own voice in these papers because they were of interest to me. When looking at some of the most difficult problems I faced while writing, the fact that I am a non-native speaker and student made it difficult. There were some issues or concepts discussed in writings that I was unfamiliar with. I found that some of my information should focus more on the United States and some of the situations found in the culture and society here. The cultural differences and importances in society made a difference in some of the things that I would write about. My grammar and basic way of thinking is a struggle when compared to American English and it was a bit of a challenge to overcome. I did my best to seek out help in order to write to the best of my ability and still organize papers so that they made sense. When researching, I took the advice of my professor, my tutor and my peers. I was often provided with information

Price of Ignorance Essay Example | Topics and Well Written Essays - 1250 words

Price of Ignorance - Essay Example From this paper it is clear that a tendency of killing a person or a group of people for the sake of certain ideology and the united cruelty against common enemy in order to protect the current world. The scariest thing in this movie is not the actions of the radical party itself – but the multiple examples of similar behavior through the world as a part of everyday life of our peaceful and stable society.As the essay highlights the face of a conflict itself can be seen perfectly. There is a description of power as something unsuitable to provide neither legal protection of the country, nor freedom and luxury for common citizens. There are people that work outside the system; for they see that system itself is an illusion. Anwar Congo laughs at the Geneva Convention, as he understands it’s temporal and imposed value. He is right, for nearly each conflict can boast with its violation – and latter covering of the consequences. And, when everything is over, it turns out that ones who kill millions of people are not monsters – there were just two groups of ideologically different people and only one has survived in order to prevent the destruction of its world.  It would be adequate to compare  «The Act of Killing » with any Hollywood film that is shot from the antagonist’s point of view. The scariest thing is that such history, being well produced and not documental would probably have been popular.

History (access to humanities and social science) Essay - 1

History (access to humanities and social science) - Essay Example (Davis & Moore, 1945: quoted in Zaidi, 1999) The most important factor of social stratification includes the division of society in three main classes i.e. upper, middle and lower. Lower or labor class makes the largest stratum of almost all societies that contains limited income resources and wealth. An overwhelming majority of the individuals belonging to this class has to survive and fulfill their needs and requirements in these scarce resources. Since the poor stratum or lower class is not able to keep the wolf from the door even by working hard from dawn to dusk, almost all members of this class engage themselves in financial activities in order to meet with their growing expenditures. Consequently, the children are also expected regarding lending a helping hand to their parents and senior family members by earning something in one way or the other. Hence, child labor has been in vogue for centuries, and children of lower stratum had been deprived of proper nutrition, adequate l earning facilities basic education and other fundamental rights since ever. The working classes had been undergoing extremely miserable and pathetic situation in all parts of the planet. Their situation was worse in European countries during 18th and 19th centuries, where the exploitation of the innocent children was order of the day. They worked at the houses, farms and agricultural lands of the rich clergy and nobility from dawn to dusk, and did not get any money in return. Industrial revolution of 1750 increased the miseries of the working classes and their children were forced to work in mills and factories with no or nominal remunerations and wages. Since there had been taken place no legislation to protect the rights of women and children at the eve of industrial revolution, there was no statute of law to bar the recruitment of children in industries. It was the time when industry was in its budding and the owners of mills, factories and industrial units required