Character Transformations In Dh Lawrences the Blind Man And the Ho :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In DH Lawrence’s stories â€Å"The Blind Man† and â€Å"The Horse Dealer’s Daughter,† the reader watches as characters move from having something missing in their lives, to being truly whole.   Ã‚  Ã‚  Ã‚  Ã‚  Lawrence uses images of darkness to illustrate the emotions of his characters. In â€Å"The Blind Man,† Isabel goes to look for Maurice and when she steps into the stable where he is, â€Å"The darkness seemed to be in a strange swirl of violent life† (Lawrence, 132). The darkness that swirled around Isabel is the darkness in which Maurice lives. The â€Å"Horse Dealer’s Daughter,† is also consumed in darkness, as seen in the description of the dwindling town. The description reads like a disaster report on the five o’clock news: â€Å"across a shallow dip in the country, the small town was clustered like a smoldering ash, a tower, a spire, a heap of low, raw, extinct houses† (Lawrence, 147). To live in a town such as this, a person would become part of the â€Å"smoldering ash,† as Mabel had. When Mabel was with her brothers she â€Å"sat on like one condemned,† (Lawrence, 144) as they discussed her fate. Sh e stayed quiet, working in the house because the family could no longer afford the hired help they once had. They could, in fact, no longer afford the horses that once brought them money. As the family breaks apart, with each sibling going his separate way, Mabel finds herself trapped by her emotions.   Ã‚  Ã‚  Ã‚  Ã‚  There is a great tension felt by each of Lawrence’s characters. Mabel, in â€Å"The Horse Dealer’s Daughter,† and Maurice, in â€Å"The Blind Man,† are excellent examples of this tension. Mabel’s tension seems to remain an internal struggle, while Maurice’s affects his wife greatly. After closer examination, it is apparent that Mabel’s internal struggles become evident as she interacts with her brothers. She works in the kitchen and rarely answers them when they speak to her. She has pushed aside any traits she may have possessed and has become like a hired hand, going about her work, not speaking. Maurice’s struggles are shown through his actions also. When Bertie and Isabel are talking after dinner, Maurice excuses himself. He seems uncomfortable in the situation and consequently retires himself to the darkness of the stable. It is not until Bertie goes out to look for him, that Maurice confronts his emotio ns.   Ã‚  Ã‚  Ã‚  Ã‚  The characters of Maurice and Mabel move toward wholeness as they confront the emotions they have previously denied.

Company †BlackBerry mobiles Essay

BCG matrix is a portfolio planning model, which is used to determine position of the product in the product portfolio of the company. Under this model, company divides its business units into four categories on the basis of combinations of market growth and market share comparative to the leading opponent. This model helps the management to analyze the future growth of different business units. We can take the example of BlackBerry mobiles. It is the Canadian telecommunication and wireless equipment company best known to the general public as the developer of the BlackBerry brand of smart phones and tablets. At one point of time, BlackBerry mobiles were considered as best mobiles in the market. They use to give direct competition to the Nokia and apple mobile phones. In 2011, the market share of the BlackBerry mobiles was 14.3%. But, over the last few years, company market share has declined to 0.6%. In BCG Matrix, we can place the BlackBerry mobiles into question mark category. We have placed the BlackBerry mobiles into question mark category because the market of mobile is increasing with the rate of around 40% but the market share of the BlackBerry mobiles is deceasing every year. Apart from BlackBerry, all other major mobile phone companies such as Samsung, Apple, Huawei, and Lenovo are growing with good pace. Actually, unlike other companies, BlackBerry did not focused on innovation. It was the last major mobile manufacturing company, which introduced the smart phone. They do not able to match the expectations and needs of the people, due to which company lost its market share into the hands of other mobile manufacturing companies. References http://www.quickmba.com/strategy/matrix/bcg/ http://www.gartner.com/newsroom/id/2665715 http://bgr.com/2014/02/12/blackberry-market-share-q4-2013/ http://www.bloomberg.com/news/2014-05-28/blackberry-market-share-to-fall-to-0-3-in-2018-idc-says.html

Samsung Mobile

A PROJECT REPORT On Consumer Awareness And Satisfaction Towards Samsung Submitted to: Ujjal sandhu (Lect. Dept of Management) Submitted by: Prem Kumar Masters of Business Administration (2nd semester) DR. I. T. GROUP OF INSTITUTES Chandigarh-Patiala Highway, Jalalpur (Banur), Near Chandigarh Affiliated to Punjab Technical University, Jalandhar. 2010-20 CERTIFICATE Certified that this project report â€Å"Consumer Awareness And Satisfaction Towards Samsung. † is the original work, Prem Kumar. , who carried out the project work under my supervision as a part of Assignment of Research Methodology. ______________________ Ms. Ujjal sandhu (Lect. Dept of Management) DECLARATION We hereby declare that the project entitled â€Å"Consumer Awareness And Satisfaction Towards Samsung† submitted for the Assignment of Research Methodology is our original work and the project has not formed the basis for the award of any degree, associateship, fellowship or any other similar titles. S ignature of the Student: _____________________ Prem Kumar Place: Date: ACKNOWLEDGEMENT Heartfelt thanks to the following people†¦. A Few typewritten words of thanks can-not really express the sincerity of my gratitude.But I am still trying to put into words my gratefulness towards all who have helped & encouraged me in carrying out this project. I would like to thank Prof. P P ARYA (Director, DR. IT. ) to give me guidelines and my worthy thanks to my teacher Ms. Ujjal sandhu (Lect. Dept of Management) for their valuable contribution during the academic session and guidance in preparation of this project report. Finally, yet importantly, I would like to express my heartfelt thanks to my beloved parents for their blessings, my friends/classmates for their help and wishes for the successful completion of this project. Name of Students, Prem KumarTable of Content Chapter | Topic| Page Num. | 1| CERTIFICATE| 2| 2| DECLARATION| 3| 3| ACKNOWLEDGEMENT| 4| 4| TABLE OF CONTANT| 5| 5| LIST OF TABLE| 6| 6| Chapter – 1 Introduction| 7| 7| Chapter – 2 Literature Review | 12| 8| Chapter – 3 Research Methodology| 13| 9| Chapter – 4 Result and discussions| 16| 10| Chapter – 5 Finding and Conclusion| 25| 11| Reference| 25| 12| QUESTIONNAIRE| 26| 13| Appendix| 27-28| | | | | | | List of Table Chapter | Topic| Page Num. | 4. 1| Profession| 15| 4. | Do you have a mobile phone| 16| 4. 3| Have you ever heard about samsung| 17| 4. 4| which companies cell phone are you using| 18| 4. 5| In which industry the brand name Samsung is involve. | 19| 4. 6| what is tagline of Samsung| 20| 4. 7| what makes you to buy Samsung| 21| 4. 8| You prefer Samsung because of | 22| 4. 9| will you recommend Samsung to other | 23| 4. 10| acording to you which is close competitor of Samsung| 24| CHAPTER – 1 INTRODUCTION * Consumer A consumer is an individual who purchase or has the capacity to purchasegoods and services offered for sale by marketing institu tions in order to satisfy  personal or ousehold needs,wants or desires. According to a statement made by Mahatma Gandhi, ‘consumer refers to the following, â€Å"A consumer is  the most important visitor on our premises. He isnot dependent on us. We are dependent on him. He is not an outsider to our  Ã‚  business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so† So  consumer  is  like  the  blood  of  our  business  and  also  a satisfied customer is a word of mouth advertisement of a product / services * Customer satisfaction: Satisfaction is the person’s feelings of pleasure or disappointment resulting rom comparing a product’s perceived in relation to his or her expectations. In general, if performance of the products matches the expectations, the customer is said to be satisfied. Customer satisfaction, a business term, is a measure of how products a nd services supplied by a company meet or surpass customer expectations. In a competitive marketplace where business complete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. If performance exceeds expectations, the customer is said to be highly satisfied or delighted.If the performance falls short of expectations, the customer is said to be dissatisfied. * INDUSTRY PROFILE In 1977  Samsung Electronics  launched the Telecommunication Network , and in 1983 it initiated its  mobile  telecommunications business with the hope that this would become the company's future growth engine. In 1986, Samsung was able to release its first built-in car phone, the SC-100, but it was a failure due to the poor quality. In spite of unsuccessful result Ki Tae Lee, the then-head of the Wireless Development Team, decided to stay in the mobile business. He asked the company to buy ten  Motorola  mobile phones for  benchmarking.After 2 years of R;amp;D Samsung developed its first mobile phone (or â€Å"hand phone† in Korea), the SH-100 in 1988. It was the first mobile phone to be designed and manufactured in Korea. But the perception of mobile devices was very low and although Samsung introduced new models every year, each model sold only one or two thousand units. Samsung Telecommunications  is one of five business units within  Samsung Electronics belonging to the  Samsung Group, and consists of the Mobile Communications Division, Telecommunication Systems Division, Computer Division, MP3 Business Team, Mobile Solution Centre and Telecommunication R;amp;D Centre.Telecommunication Business produces a full spectrum of products from  mobiles  and other mobile devices such as  MP3  players and  laptop computers to telecommunication network infrastructure. Headquarters is located in  Suwon  South Korea In 2007 Samsung Telecommunication Business reported over 40% growth and became the second largest mobile device manufacturer in the world. Its market share was 14% in Q4 2007, growing up form 11. 3% in Q4 2006. At the end of November 2011, Samsung sold more than 300 million mobile devices and set still in secondSAMSUNG In India Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsung’s South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees being involved in R;amp;D. In 2010, Samsung India achieved a sales turnover of US$3. 5 billion.Samsung began operations in India through its manufacturing complex located at Noida (UP), which today houses facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories. Samsung Electroni cs commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsung’s South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees being involved in R;amp;D.In 2010, Samsung India achieved a sales turnover of US$3. 5 billion. Samsung began operations in India through its manufacturing complex located at Noida (UP), which today houses facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories. Samsung commenced operations of its second state–of-the-art manufacturing complex at Sriperumbudur, Tamil Nadu in November 2007. Today, the Sriperumbudur facility manufactures Colour televisions, Fully Automatic Front Loading Washing Machines, Refrigerators and Split Air Conditioners.Samsung Ind ia has two R;amp;D Centres in India – at Delhi and Bangalore . While the Delhi R;amp;D Centre develops software solutions for hi-end televisions such as Plasma TVs, LCD TVs and Digital Media Products, the Bangalore R;amp;D Centre works on major projects for Samsung Electronics in the area of telecom, wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital Printing and other multimedia/digital media as well as application software. Samsung India is a market leader in product categories like LED TVs, LCD TVs, Slim TVs and Side by Side Refrigerators.While it is the second largest mobile handset brand in India, it leads in the smart phone segment in India. Samsung India has won several awards and recognitions for both its corporate initiatives as well as its product innovations in audio visual, home appliance, IT and telecom product categories. Apart from development of innovative technology, Samsung places great importance on acting as a responsible corpo rate citizen in the communities where it operates. Its CSR programs respond to the social and environmental needs and seek to give back to communities that support the company.In 2009, Samsung launched the company’s Corporate Social Responsibility initiative – ‘Samsung Hope Project’ with projects in the areas of education, culture, sports, social welfare and community development. Each program under the Hope Project uniquely addresses the needs of individual communities while emphasizing on innovations for development of the community including education, technology, engineering and IT technical training. Consumer research is the systematic collection and analysis of consumer information for the purpose of important decision making for marketing.Consumer research plays an important role in marketing process, helps in consumer measurement, market potential, sales forecast, each element like product mix, distribution mix, price, effectiveness of an advertise ment campaign, consumer acceptance of a product. Infiercely competitive situation, it is extremely critical for and organization to monitor the customer relationship on a regular basis. CHAPTER 2 LITERATURE REVIEWS This chapter contain the review of literature releted to SAMSUNG handsets and customers satisfaction and awareness towards it. There are various tudies which have already been conducted on the customers satisfaction towards Raymond SAMSUNG handsets . the review studies focused on the SAMSUNG brands quality, brands perception and thinking of people towards it. 1 Marks (2006) found that inspite of increasing competition in the mobile phone sectors the SAMSUNG is still a brands that leads the market intems of customers satisfaction level. In this study is also found that the customers using SAMSUNG handsets were more satisfied with its features from the customers using handsets of other companies. Martensen (2008) found that the Indian customers are having a hight level of a wareness when it comes to SAMSUNG. The customers are awar about the taglines of the company and most the customers also identify the logo of the company while the customers of other companies were not aware about their company and the customers were also satisfied with SAMSUNG handsets. CHAPTER – 3 RESEARCH METHOLOGY The research methodology section contains the objectives of the study, ources of data, research design, tool for data collection and sampling techniques. Objectives of the study 1 . To identify the customers awareness level towards SAMSUNG handsets. 2 . To indetify the customers satisfaction level towards SAMSUNG handsets. 3 . To identify the different criteria considered by the customers while buying SAMSUNG handsets. 4 . To identify customers perception towards SAMSUNG as a brand. Sample size Our sample was 50 respondents. Sources of data The study used primary and secondary data. Primary data:- The primary data was collection from the respondents from dr. t gr oups of institutes using questionnaire. Secondary data:- The secondary data was collected from internet, books and magazines. Research design:- A descriptive research has been conducted to study consumer awareness and satisfication towards SAMSUNG because it has gathered the data that described events and then organized, tabulated, depicted and described the data obtained from consumers of SAMSUNG and other brands. We used descriptive statistics to describe the basic features of data of our study. They provided us simple summaries about the sample and the measures of our study.Descriptive statistics helped us to simplify large amounts of data in a sensible way. Sampling techniques:- The sampling techniques used to collect data is convenience sampling. For this study, 50 respondents have been taken as a sample ana data is collected from them. One of the most common examples of convenience sampling is using student volunteers as subjects for the research. We use it when we are unble t o access a wider population, for example due to time or cost constraints. Tool of data collection:- The data has been collected through questionnaires using graphical techniques ofSPSS CHAPTER – 4 Results ;amp; Discussion Table4. 1: Profession? Option| Response| Percentage| Student| 20| 50%| Business| 10| 25%| Working| 8| 20%| Other| 2| 5%| Interpretation:- From the above table we conclude that 50% of respondents are students ,25% of respondents are business , 20% of respondents are working and remaining 5% are working. TABLE 4. 2: Do you have a mobile phone? Option| Response| Percentage| Yes| 39| 97. 5%| No| 1| 2. 5%| Interpretation:- From the above table we conclude that 97. 5%% of respondents have mobile and remaining 2. % have not mobile. TABLE 4. 3: Have you ever heard about samsung? Option| Response| Percentage| Yes | 40| 100%| No | 0| 0%| Interpretation:- From the above table we conclude that 100%% of respondents are heard about Samsung mobile and remaining 0% are not heare of it. TABLE 4. 4:which companies cell phone are you using? Option| Response| Percentage| Nokia| 15| 37. 5%| LG| 6| 15%| Samsung| 13| 32. 5%| Motorola| 4| 10%| Other| 2| 5%| Interpretation:- From the above table we conclude that 37. 5%% of respondents are using nokia phone , 15% are using lg mobile, 32. % are using Samsung mobile, 10% are using Motorola mobile and 5% are using others mobile TABLE 4. 5: In which industry the brand name Samsung is involve.? Option| Response| Percentage| Automobile| 2| 5%| Sports| 0| 0%| Peteroleum| 0| 0%| Telecommunication| 38| 95%| Interpretation:- From the above table we conclude that 5% of respondents were that Samsung in automobile and 95% of respodents were that Samsung mobile in telecommunication. TABLE 4. 6: what is tagline of samsung? Option| Response| Percentage| I am the next| 30| 75%| What the next| 6| 15%| Stay connect| 4| 10%| Other| O| 0%| Interpretation:-From the above table we conclude that 75% of respondents aware about the tagl ine of Samsung mobile TABLE 4. 7: what makes you to buy samsung? Option| Response| Percentage| Advertisement| 30| 60%| On choice| 6| 12%| Friedns opinion| 5| 10%| Other| 3| 6%| Interpretation:- From the above table we conclude that 60% of respondents buy nokia by seeing advertisement , 12% influenced by on choice , 10% through their friends opinion and 6% because of other factors TABLE 4. 8:You prefer Samsung because of ? Option| Response| Percentage| Feature| 6| 15%| Price| 3| 7. 5%| Brand name| 20| 50%| Service| 10| 25%|Other| 1| 2. 5%| Interpretation:- From the above table we conclude that 15% of respondents prefer Samsung because of its feature, 7. 5% because of its price, 50% because of its brand name, 25% because of its service and 2. 5% because of other factor TABLE 4. 9 will you recommend Samsung to ohter ? Option| Response| Percentage| Yes| 35| 87%| No| 5| 13%| Interpretation:- in the graph 87% respondes recommend Samsung is favor and 13% is not favor in Samsung. TABLE 4. 1 0 acording to you which is close competitor of samsung ? Option| Response| Percentage| Nokia| 30| 75%| Motorola| 7| 18%| LG| 3| 7%|Spice| 0| 0%| Interpretation:- IN graph 75% compitotrs are nokia than the Samsung. FINIDINGS:- 1. Among the total of 40 respondents qwsin them 39 having mobile phon. 2. From the study undertaken majority of the respondents 100% were aware about Samsung. 3. Among the respondents 32. 5% were using Samsung mobile phones. 4. Among the respondents 60% people buy Samsung because of their advertisement. 5. Among the respondents 50%people prefer Samsung because of its brands name CONCLUSION We came to the conclusion that most of the customer of Samsung mobile were aware and satisfied with Samsung mobile car.Most of the respondent trust Samsung mobile as a brand and in future will recommend Samsung mobile to others also. In spite of having competition in the automobile industry Samsung mobile still stand above all and it has been able to maintain satisfaction lev el in its customers which in turns attracts others new customers also REFERENCES 1. http://www. samsung . com 2. https://www. scribd. com QUESTIONNAIRE TOWARDS SAMSUNG NAME:- ADRESS:- Q. 1. Do you use mobial phone ? 1. yes 2. No Q. 2 Have you ever heard about Samsung ? 1. yes 2. No Q. Which companies cell phone are you using ? 1. Samsung 2. Nokia 3. LG 4. Motorola Q. 4. In which industry the brand name Samsung is involved ? 1. Automobile 2. Peteroleum 3. Sports 4. Telecommunication Q. 5 what is the tagline of Samsung ? 1. I am the next 2. What the next 3. stay connect 4. Other Q. 6 What makes you to buy Samsung ? 1. Advertisment 2. Friend opinion 3. Own choice 4. Other Q. 7 you prefer Samsung because of 1. Feature 2. Brand name 3. Price 4. Services 5. Other APENDIX Data view VARIABLE VIEW

Learning team charter †team “c” Essay

Course Title Com/172 Team Members/Contact Information Name Phone Time zone and Availability During the Week Email Central Monday-Friday 9a.m.-9p.m. Central Central Monday-Friday Team Ground Rules and Guidelines What are the general expectations for all members of the team? Each team member is expected to present all work or research assigned in order to be given full credit as a team member. Team meetings are scheduled every Wednesday at 12 noon through the OLS system in the Team C forum. The deadline for each assignment will be Sunday of each week by 8:00p.m. The Certificate of Originality will be signed as â€Å"Team C† only if each team member has presented his or her completed work. If not, the certificate will be signed with individual names of names of team members whom have completed assignments. If a team member cannot make a meeting or reach the assignment deadline, the team must be notified at least 24 hours before the meeting or the assignment is due.​ ​ ​Expectations for Time Management and Involvement (Participation, communication with the team, accessibility, etc.) Each team member should give an equal amount of time and participation. We are also expected to communicate openly with each team member and be available on or at their posted or desired times of availability. Each member must attend all team meetings on Wednesday of each week.​ ​ ​​​Ensuring Fair and Even Contribution and Collaboration What strategy will you use to ensure that all team members are contributing and collaborating appropriately? Describe the communication strategy you will use if a team member is not contributing and collaborating effectively. How will the team manage conflicts between team members? We will stay connected on a regular basis to ensure each member contribute appropriately. In the event that a team member is not contributing on a regular basis, we will first use the OLS system to contact them. If and when that do not work, we will contact them on their personal cell phone and then resort to their email. Conflicts between team members will be handled through team meetings on Wednesday of each week. If the conflict cannot be handled through team meetings, we will forward the problem to the class instructor for assistance. ​ ​ ​​Special Considerations What do you, as a team, agree will make this team experience different from past team experiences? As a team, we agree that proper communication will make this team a success. An open line of communication must be used to ensure quality work as a team. We will allow and be open to all ideas and suggestions from each team member to be presented to find the best outcome.​ ​​ ​ ​

Integrated Marketing Communication Essay

Integrated Marketing Communication (IMC) is a term used to describe the communication tools which help channel the messages intended by the marketers through various tools and with the usage of comprehensive plans and schemes that incorporate the objectives of a marketing campaigns. (Belch GE, Belch MA, 2008). IMC is a discipline which seeks to develop the marketing strategies which help promote a good or a service in the desired way which marketers want and works to ensure that the methods used to do so are in lined with the customs and traditions of the place where marketing and promotion of a certain product is being done. (Kitchen P & Pelsmacke PD 2004). IMC, tactically is a way of putting together the functions of marketing into one single form and using the marketing techniques and methods to achieve the desired level of response from the target customers. IMC involves combination of strategies which are used to communicate the messages of marketers with the use of various sources and methods. IMC strategies start from designing the product, analyzing the target market, conducting researches, budgeting and planning, overcoming the technological and cultural barriers and hence communicating the product to prospects. IMC operates in macro and micro environments which mean the outer and inner spheres of an organisation and the immediate context of communication in an organisation respectively. The example of macro environment in IMC is the use of consumer magazines. These magazines provide a way of fine communication amongst the people and the organisations. To consumers, magazines are a source of boredom alleviation and a hind sight to know about the product which the organisation wants to sell. They perform the function of awareness for the consumers and help the organisation understand the changing demands of the customers. (Kitchen P & Pelsmacke PD 2004) Magazines being easy to use, mobile and flexible to read are the vast effecting medium of communication used by the organisations. Some famous magazines like Readers Digest, New York Times display the example of widely read and used magazines. The Tools of Integrated Marketing Communication: There are seven basic tools employed by IMC to perform the function of communication. In order to understand them, understanding communication is more important. Communication can be defined as a process in which a sender and receiver involve in the activity of sending and receiving a ‘message’ through a certain ‘channel’. Feedback is the result of communication process which a receiver sends to a sender. (Schultz DE, Tannenbaum SI, Lauterborn RF, 1993). The marketing communication mix includes Advertisements, Sale Promotion, Personal Selling (PR), Sponsorship, Packaging and Direct Marketing (DM). These tools together perform the functions of IMC that is to communicate the desired message of marketers to the target audience who are the prospective and potential buyers of the product which is being sold. (Schultz D, Schultz H 2004) These are the six basic communication methods which are used in IMC to communicate to the target audience and help in selling the product to them. (Belch GE, Belch MA, 2008). Drivers of Integrated Marketing Communication: IMC is a discipline which is only a decade old. The old 4Ps of marketing mix, that are, product, price, place, promotion have all been combined into one P, i. . , Promotion. Its promotion of the product which needs the basic communication processes and for which organisations incur huge expenses with one single target. (Pickton D, Broderick A, 2005). They need their product to be known and they want it be sold. Previously, marketing the product was the function of marketing department of an organisation only. (Cornelissen, P. J. & Lock, R. A. 2000). Organisations used to contact agencies to have their product promoted amongst the masses and to let the customers be aware of their existence in the market. (Schultz, D.  E. 1996). PR that existed in those days too, but marketers and organisations over looked the fact that they can amalgamate both the functions and enhance further tools to achieve better results in the field of marketing communications. Globalization has made competition severe and tough. Organisations now bring offers for the customer which can not only satisfy their prospect customers but also delight them. In this endeavour, the organisations work hard to make sure that their product is communicated properly and the customers are aware of their presence. Schultz DE, Tannenbaum SI, Lauterborn RF, 1993). Introducing promotional schemes and introducing personal selling with the help of attractive packaging and designs, products speak volumes about themselves, and expertise in PR, Sponsors, Personal selling and glamorous yet classy adverts in print, electronic mediums have paved way for marketers to enhance their marketing campaigns and their marketing plans. All of this is possible only when the concept of completion is hatched. (Percy L, 2008) Barriers to Integrated Marketing Communication:  Even though IMC has opened avenues for organisations to conduct businesses world wide, there are few barriers which have to be encountered while using IMC methods. The most important issue is high costs. Advertisements and sponsorships land down heavy on organisations. Advertisements are expensive, and have to be made with careful vigilance to ensure that the adverts communicate the desired message properly. Sponsorship is costly for the organisations and it has to be done for few activities and has to be done very carefully. Hence budgeting is one of the prime barriers as it comes to allotting a considerable chunk of finances to marketing communications. (Pickton D, Broderick A, 2005). Organisational structure is one barrier too. Some organisations are rigid in their structures and they tend to stay the same. (Pickton D, Broderick A, 2005). IMC tackles with the integration of all the departments together to work in a cohesive and coordinated environment. If organisations do not want to change their structure, IMC will be futile to implement and they won’t enjoy the benefits of it. Schultz D, Schultz H 2004) Some internal and external factors also tend to hamper the activities of IMC. Culture can be one of them. It is very important for the organisation and the agency to know what promotional scheme they are using and whether it is in alignment with the culture existing in a country. Wrong wordings or inappropriate signs can disrupt the image of the organisation and people of the country can sue the company too. Such precautions have to be taken in account and can become a barrier to IMC. (Smith PR, Taylor J, 2004) Integrated Marketing Communications and the Academic Acceptance: IMC has emerged as a discipline in the last decade. The new subject has come to be of great importance for the marketers and organisational managers who want to take full benefit of Integrated Marketing Communications. (Schultz DE & Kitchen P 1998, p 7-19). The in coherent and uncoordinated departments of the organisations can now assimilate together to produce synergies and can work together to have their product sold in the market. (Percy L, 2008) IMC promotes focus of customer on the product. With the use of various methods and careful planning like the use of AIDA model, FCB Grid marketers can ensure that customers have their complete focus on the product they are trying to sell. After all, marketing is all about communication. (Percy L, 2008) (Cornelissen, P. J. & Lock, R. A. 2000, p 7-15). In academic arena, IMC has created a benchmark for the people as this new discipline has created avenues for further enhancements in marketing techniques. (Schultz DE, Tannenbaum SI, Lauterborn RF, 1993). Even though few marketers believe that IMC is no different from normal marketing activities and it is more or less same, but the question is: ‘Is IMC no different from Marketing? ’ (O’Brien EM & Hart SJ 1999, p 77-89) The questions needs to be addressed, and the answer to it is that Marketing is different from IMC. Marketing differs from IMC because: †¢ Marketing deals with only one aspect of promotion, just as a ‘P’ of the marketing mix. It does not co ordinate promotion as a part of communication process. Promotional techniques are limited to personal selling and sales promotions. (Schultz D, Schultz H 2004) IMC takes cultural differences while designing the marketing campaign in order to avoid. It also helps reduce the incoherency in organization by creating cross functional teams in organization so that the employees in the organization work hand in hand towards the product communication and creating synergy and increasing customer focus. (Percy L, 2008) Considering these factors, we can assumed and said that IMC must be accepted a separate discipline and it has its own importance which can be seen in today’s world where marketing process has been ignited with raging competition. (Schultz D, Schultz H 2004)

Occupational Safety and Health Administration Essay - 1

Occupational Safety and Health Administration - Essay Example Safety and security of workers in the workplace are two fundamental aspects to account for. Employers are expected to ensure that employees undertake their duties in an environment that do not jeopardize their safety, health, security, and overall welfare. Occupational Safety and Health Administration (OSHA) sets and enforces safety and health standards that should be adhered to in the workplace. Both employers and employees are expected to comply with OSHA provisions. OSHA undertakes time to time inspections in its bid to enforce the OSHA provisions. For my company, OSHA inspections are undertaken at least once every year. Some of OSHA’s inspections are impromptu, intended to capture the real scenario in the working environment. Ergonomics threats or injuries seem to trend upwards for the company. This is observed alongside cumulative trauma disorders that affect a significant portion of the workforce. The threats and injuries realized in the company are as a result of change s in the working systems that have seen the improvement of the manner in which employees undertake their duties. This threats and injuries are high before the employees fully familiarize with the improved systems. Amid this, violating OSHA can be avoided by ensuring that their continued implementation prior to making any changes in the company’s system of operation. In this respect, communication involves all the parties within the company, the external environment and the relevant agencies that deal with health safety implementation.

Gender in Action- this is Women in Contemporary Society class Assignment

Gender in Action- this is Women in Contemporary Society class - Assignment Example How women were often judged through physical appearance, rather than assessing their inherent ability to possess qualities greater than that which would be seen as the normal expected behavior. In the end, â€Å"It was no ordinary thing that called her away-- it was probably farther from ordinary than anything that had ever happened in Dickson County. But what her eye took in was that her kitchen was in no shape for leaving; her bread all ready for mixing, half the flour sifted and half unsifted,† (Cook, p. 257). To epitomize the choice that many within the woman’s movement would be faced with, â€Å"Even after she had her foot on the door-step, her hand on the knob, Martha Hale had a moment of feeling she could not cross that threshold. And the reason it seemed she couldnt cross it now was simply because she hadnt crossed it before,† (Cook, p. 258). Ultimately, the choice of whether or not to enter into a new aspect of public life that may have been unimaginable up until that very moment. Not only feeling the responsibility to stay with that which would have been known but to also have the opportunity to experience new things at the same time. For children, they are often faced with the position of determining their gender roles in society, not only in terms of how they see themselves but also, how they take those perceptions and translate them into how they ultimately see others around them that they encounter. As a group of the human race that tends to be far more impressionable than those who would be older, the ability to enforce those roles within their own cultural groups is often times aided by their understanding of what either gender is expected to do and expected to be. In terms of the issue as to whether or not most children would follow such role definitions, for the most part, some children would seek to do so and some would wish to re-evaluate their role within the world and would create a different path for