Political Campaigns and the Internet Essay Example | Topics and Well Written Essays - 750 words

Political Campaigns and the Internet - Essay ExampleAmeri squeeze outs spend more time surfing the net than anyone else in the world, with users clocking up an average of nearly 28 hours a month. (Paris, 2011). The access time fatigued on the net income by the American people has caught special attention of campaign planners for political parties and they be at once focusing more c arefully on website designing, blog generations, personalize emails and podcasts. Social networking sites are in like manner getting more and more attention of these planners because social networking can target specific groups very soft for the fundraising, campaign and convincing. The Presidency election of 2008 had given birth to brand-new domains in lucre driven political campaigns and fundraising activities. The emergence of lucre as a new medium of communication and campaign has changed the way political activities were supposed to be planned and carried out in the past. The Change slogan was undoubtedly applied forcefully to the use of mesh at the largest scale in the campaign of the President Obama in 2008. One of the legion(predicate) ways that the election of Barack Obama as president has echoed that of John F. Kennedy is his use of a new medium that ordain forever change politics. For Mr. Kennedy, it was television. For Mr. Obama, it is the Internet. (Cain, 2008). The use of internet is beneficial for both the political parties and the audiences and political campaigns are now moving towards the paperless campaign arena where there will be non broachers, pamphlets. Sooner or afterward these and many some other conventional mean of political campaigns will turn into obsolete techniques and fast grand of information communication will also take over the political campaigns as well. The use of internet is specially beneficial because it has reduced the campaign costs dramatically. Internet when compared to other advertising mediums and technique is not only aff ordable for low budgeted campaigns but also very effective and amazingly fast technology. The internet is a high-return, low-cost means of dispensing information. Campaigns can establish an internet presence for a very depleted amount, compared to the costs of many other forms of advertising. (Trent, 2008). The audiences of political campaigns are now better off with the introduction of internet and electronic media in campaigns. The can directly read the written policy statements and agendas of political parties and their leaders. Additionally, audience can easily compare and contrast these policies with those of other candidates in the same constituency. The can get the latest new and updates in a fraction of second without time consuming political gatherings and meetings. Todays elector or prospect supporter is busier than ever before and the political campaigns consultants are aware of the limitations of their target audiences. They still their voters with personalize emails for all political update, party stance, voting regulation changes, polling station details and many other information that may save their time and avoid any botheration. The fund-raising is far easier and rewarding through internet then conventional letters and television campaigns. Those expensive and time consuming fund raising campaigns are now replaced with the personalized emails sent to targeted political