Mystic Monk Case Study 1

James Farris Case Study 1 2/28/13 Mystic Monk Case 1. Father Daniel Mary is a man that is real dedicated to his church and seems to ease up a distinct passion for expanding the Carmelite Monks. Father Mary seeks expansion by the purchasing of the 8. 9 million horse Irma Lake ranch out in the mountains of Wyoming, and by doing this, he hopes to create a place of pure worship, peace, and adoration. After the corrupt of this ranch he hopes to expand the watercourse number of monks of 13, to 30. The increase in space testament allow more room for interaction and coaction among the monks.Father Mary sees the acquisition of the ranch as the future of the monastery and the Carmelite Monks of Wyoming. He knows that his view of purchasing the ranch would require c areful planning and execution. A fashion he seeks in fostering money for this vast purchase is an increase in the revenues from Mystic Monk java. 2. Father Mary fancied that the secluded monastic environment offered uni que challenges to functioning a business enterprise, moreover it also provided chances that were not obtainable to secular businesses.He committed to develop an execution strategy that would allow Mystic Monk java to minimize the out catch of its cloistered monastic constraints, maximize the potential of monastic opportunities, and understand his vision of acquire the Irma Lake Ranch. It seems Father Mary has a definite set of objectives and performance targets to achieve his goal. 3. Mystic Monk Coffee is going to have to sword some financial changes if they are wanting to achieve their goal.This can come anyway from making spending cuts, to changing slogans and the way they market their product. An appeal to Catholics to, use their Catholic cocoa dollar for Christ and his Catholic church, was published on the Mystic Monk Coffee website. This is a definite marketing ploy to try and increase gross sales. Mystic Monk has an advantage over separate coffee brands because many c ustomers see their purchase as helping the people of god, whether this is morally right or wrong, it is a clear advantage for Mystic Monk Coffee. . Mystic Monk Coffee makes most of its sales online, with a seldom few being over the phone. A 12-ounce bag on their website runs $9. 95, with purchasing of leash or more bags qualifying for free shipping. They also give you the option of joining a coffee club, which offers monthly delivery of one to six bags of preselected coffee. The website also offers T-shirts, gift cards and CDs. It is hot the majority of their business is done over the internet seeing how our world is becoming almost entirely internet based.At the end of MMCs first year in operation, its sales of coffee and accessories averaged about $56,500 per month, but their total net profit of this was only 11%, bringing their total net profits to $6,215 per month, or $74,580 per year. This number would have to increase if they are wishing to a acquire the $8. 9 million dolla r Irma Lake Ranch. 5. Yes, it qualifies as a winning strategy. Just as long as Father Mary cincture dedicated with his vision and makes the proper financial decisions. The acquisition of the ranch isnt in any way unreasonable. 6.To make this dream become a reality Father Mary is just going to have to do a great job of communicating his project to others, and make sure his fellow Monks are on the same page with him as to what needs to be accomplished. Mystic Monk Coffee will also have to see a significant increase in donations if they are going to make their vision a reality. They need to make Catholics within the faith from our the world awake(predicate) of what they are trying to accomplish. I believe if Father Mary sticks to his vision, they will be able to purchase the Irma Lake Ranch.